It all began with a phone camera, a pile of kurtis, and two college kids—Parth and Snigdha—just having fun between lectures. What started as casual dance reels and outfit videos quickly turned into something bigger. The response was overwhelming. People weren’t just watching, they were asking. Where’s that from? Can I get the same look?
That’s when it clicked.
Why not create the looks ourselves?
From that moment, Evara was born.
We didn’t launch with investors or big budgets. Just passion, creativity, and Instagram’s organic reach. We studied what our audience loved—colorful fits, comfy yet stylish outfits, and real people wearing real fashion. So we gave them that. Through engaging content, behind-the-scenes clips, and late-night idea dumps turned morning shoot days—we built Evara piece by piece, reel by reel.
Every kurti, corset, or co-ord we design carries the energy of those early days—raw, bold, and joyfully chaotic. Evara isn’t just about clothing; it’s about turning moments into movement, scrolls into stories, and followers into a community.
So whether you’ve been here since reel #1 or just joined the fam—thank you for being a part of our journey.
We’re only getting started.
— Parth & Snigdha
Co-founders, Evara